Digital Marketing Services for a New Spine Clinic Business

For businesses operating in the modern digital era, the strategic integration of digital marketing initiatives has emerged as a critical factor in securing and sustaining a competitive advantage.

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The problem

An innovative spine therapy clinic based in Singapore were expanding their business into a new international market.

Prior to their grand opening of their new clinic in a foreign country, the clinic sought to cultivate a customer base in advance to facilitate a smooth and successful market launch.

Our solution

• An extension webpage was developed within the subdomain of the original website, in the native language of the foreign country, featuring comprehensive details about the new clinic and incorporated a modified appointment scheduling functionality.
• The new clinic’s website was configured for seamless integration with Google Business and Google Analytics SaaS platform. This integration facilitated the tracking of key performance indicators, including website traffic, user engagement, and conversion rates, enabling data-driven optimisation of marketing campaigns and budget allocation.
• Applied digital marketing tactics, including Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) Advertising, to maximise site visibility and achieve and maintain top search engine rankings.

The results

• The clinic had gained the flexibility to optimise their marketing budget and adjust their campaign strategies in real-time to tailor to individual customer preferences and behaviours for a more personalised experience. All in one place.
• The campaign demonstrated exceptional engagement, achieving thousands of website clicks and generating up to 30 conversions within the first week of its launch (under a relatively small budget).